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About PermaTech

We hold businesses. We don't flip them.

Buyers use different ownership structures, funding, governance, operating plans, and liquidity assumptions. PermaTech is built as a private holding company with no external investors, no fund cycle, and no planned exit.

The model

What PermaTech is

PermaTech is a permanent home for excellent businesses. We're not a private equity fund. We don't have an exit mandate or a fund life. We're not a trade buyer looking to integrate your operations into ours. We're a holding company in the true sense: we acquire, we hold, we support, and we compound.

Our focus is niche industrial and commercial businesses in New Zealand and Australia: the kinds of businesses that are hard to find, hard to replicate, and quietly excellent. When we acquire a business, our intention is to own it forever. That is not a figure of speech.

Not PE. Not a trade buyer. Something different.

There are really only a few options for a business owner thinking about the future.

Private equity

Financial sponsors use different fund structures, leverage, governance, investment periods, and operating plans. Review the actual proposal, retained equity, seller obligations, and liquidity assumptions.

A trade buyer

Trade buyers may seek customers, capability, people, assets, or operating synergies. Integration, brand, employee, management, and customer plans vary by buyer and transaction.

A business broker

A broker or corporate-finance adviser can run a targeted or broader process. Assess experience, scope, fees, conflicts, confidentiality controls, buyer qualification, and how complete proposals will be compared.

PermaTech

Our stated model is permanent ownership, retained company identity, and decentralised operations. The actual management, employee, brand, funding, governance, and transition arrangements would be assessed and documented for the proposed transaction.

We don't have an exit plan for your business because we don't intend to sell it.

Where the model comes from

A long-term holding-company model

Listed groups including Lifco, Addtech, Lagercrantz, Indutrade, and Judges Scientific describe long-term ownership and decentralised responsibility across portfolios of niche businesses.

Their structures, practices, and outcomes vary by company and acquisition. PermaTech draws on the long-term ownership and decentralisation principles while applying its own funding, governance, and transaction approach in New Zealand and Australia.

The team

The people behind PermaTech

Joel Surges, Managing Partner and CEO of PermaTech, with expertise in industrial operations and investments

Joel Surges

Managing Partner & CEO

Industrial Operations Investments Business Development

Joel is Managing Partner and CEO of PermaTech. He has worked in New Zealand and the UK across industrial services, renewables, investments, and business strategy, and led PermaTech's first acquisition, Tubman Heating in Auckland, in 2024. Joel works directly with owners considering what comes next for their business: the first confidential conversation is always with him, and it stays between you and him until you decide otherwise.

Chuck Slogrove, Co-Founder of PermaTech, with expertise in governance, operational excellence, and strategic growth

Chuck Slogrove

Co-Founder

Governance Operational Excellence Strategic Growth

Chuck is Co-Founder of PermaTech. An entrepreneur who has built multiple technology and financial services businesses in New Zealand, his focus at PermaTech is governance and business improvability, helping the companies we hold get steadily better without changing what makes them work. He co-founded PermaTech in 2024 on a simple thesis: excellent owner-led businesses deserve a permanent home, not a five-year fund cycle.

Want to understand the model better?

If you're curious about how we operate, what we look for, or what working with us actually looks like, we're happy to have an open conversation.

Start a confidential conversation →